Sunday, August 5, 2007

The oldest profession in the world

No the oldest profession in the world is not prostitution.In spite of the claim people make about.It is marketing selling.
When you read the bible coming upon the story of Adam and Eve. They where sold a bill of goods we are still paying for.Not apples but some kind of fruit good to look at.

The apple story probably came from the State of Washington after all it the apple growing state.Hey to sell more apples make them look more enticing to the purchaser.Give it some mystery as people bite into the apple.I suppose if you really get to think about Prostitution and marketing they are alike.
It all comes back to selling a commodity.You might as well think the naivety of Eve when she listened to the sales pitch of the fruit salesman was akin to a mooch.Every salesman when they are selling hope they get a mooch.

A mooch in sales parlance is someone who will buy anything even if the price is not right.He is a perfect buyer.Well we can all dream can't we however life isn't like we have mooches lining up to purchase what we sell.It takes learned skill to initiate the sales presentation leading to a close.

When you study the first sales pitch ever from the fruit salesman.You discover how to make a simple thing get complicated.Adam and Eve where told straightforward facts.Eat from the forbidden fruit tree.Consequences are simple eat the fruit you die.Based on what they where told they would not eat the fruit.

Knowing the consequences.A clever salesman comes along.Says you know you have been told when you eat this beautiful fruit, youl'l die!Not so it is just a ploy from God because He does not want you to compete with him. You will become as become as smart as He is.The fruit salesman took a simple thing gave a different twist to a straight forward issue.Eat you die no sale on this for the salesman.
The spin became one of magic ONLY available with eating the fruit.

The salesman did what is it the job of every competent marketer/salesman.Selling something looking like a tough sale, into an easy close.
Creating an atmosphere of desire,want,curiosity.Making it look like something you could not possibly do without.

He pictured for the woman as his customer a different scenario.She looked at the tree saw things not present in the simple statement"You Eat.You die".Her imagination was stirred.The salesman by changing the pitch got her all excited creating a want where there was none before..a tree good for food.
Pleasant to the eye,to be desired to make one wise.The salesman closed the deal. The want was more then the warning.They ate.The object of the pitch.A first case of someone selling the sizzle not the steak.
When you look at this it was masterful pitch and close.A tough sale made simple.If you go through the presentation you see what every one needs to learn.To make a switch in the direction for the sales pitch.People who want to make money on the internet need to learn the skill of a marketer. more of this later. Regards Bill Toebes

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